The Beatles on iTunes...who cares?

So the Beatles have finally made it onto iTunes have they? It has made me wonder, with all the hype surrounding the item, who cares? Beatles fans will have a bunch of their CDs or vinyl already (er, cassette?). That leaves, well, everyone who couldn't really care less about the Beatles. I love 'em. Got their stuff. Couldn't give a monkeys about the announcement today. So Apple: please please us by saving the front page for something that at least some of your consumers are going to care about.